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independent reviews

Watch these two hands-on YouTube reviews about the Alice Camera by Emily from Micro Four Nerds and Jimmy from RED35, two of the biggest Micro Four Thirds influencers in the world.

press coverage

We've been covered by some of the biggest names in the camera industry and creator economy.

Alice Camera is a clever blend of AI, high-quality optics, and smartphone intelligence
Billed as the ‘camera for creators’, the device makes bold claims for its ability to combine new and old hardware with AI-driven software.
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Inside the Alice Camera: why its maker thinks it's the future of mirrorless cameras
This year has got off to a flying start for new mirrorless cameras – but none of them are arguably as innovative or intriguing as the Alice Camera.
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An In-Depth Preview of the Alice Camera
The Alice Camera is hailed as the camera for creators, boasting the ability to streamline your workflow and make you grow faster. Is it all it is advertised to be? This hands-on preview tells all.
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product demos

Take a look at some of the Alice Camera's core features and technology in action

Alice Camera vs iPhone 15 Pro - Everyday Photos
In this third episode wdiscuss traditional contrast based and phase detect autofocus techniques and how we are using a different, novel autofocus technique based on AI and computational photography.
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Alice Camera vs Google Pixel 8 Pro - Everyday Photos
We're talking about electronic stabilisation, how it works and what kinds of cameras have it. In this video we also take a look at the new features in our latest model!
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Stabilisation vs iPhone Action Mode vs Sony SteadyShot
Do you want to know how colour science can improve your photography? How white balance, colour profiles and light temperature work together? Watch this video!
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Watch More on YouTube
YouTube videos

Over here, we embrace computational photography.

CONVERSATIONS IN COMPUTATIONAL PHOTOGRAPHY
Episode 5: Megapixel
Welcome to our fifth episode. We talk about the mumbo-jumbo that camera companies sell you. Are you really able to render all of those 8K pixels on your iPhone screen? The answer is no.
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CONVERSATIONS IN COMPUTATIONAL PHOTOGRAPHY
Episode 4: Colour Enhancement
In this fourth episode we discuss our AI colour enhancement algorithm. It allows for locally-adaptive, context-dependent, frame-by-frame colour augmentation on device.
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CONVERSATIONS IN COMPUTATIONAL PHOTOGRAPHY
Episode 3: Autofocus
In this third episode wdiscuss traditional contrast based and phase detect autofocus techniques and how we are using a different, novel autofocus technique based on AI and computational photography.
Read more
CONVERSATIONS IN COMPUTATIONAL PHOTOGRAPHY
Episode 2: Electronic Stabilisation
We're talking about electronic stabilisation, how it works and what kinds of cameras have it. In this video we also take a look at the new features in our latest model!
Read more
CONVERSATIONS IN COMPUTATIONAL PHOTOGRAPHY
Episode 1: Colour Science
Do you want to know how colour science can improve your photography? How white balance, colour profiles and light temperature work together? Watch this video!
Read more
Early bird Pricing

pre-order now

Be an early bird and save! We're still finalising development but get 30% off retail price by pre-ordering today. Guarantee your spot on our 4th production batch. All cameras are handmade-to-order and are manufactured in batches. Estimated Shipping: January 2025.

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"Alice Camera could turn your phone into one of the best mirrorless cameras", TechRadar

Alice Camera
Our mission is to empower creators with a camera more suited for the next decade.
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