alice

the camera
for creators

Content creators, we built this for you. Alice is an AI camera that works with your smartphone to shoot and share better content in a fraction of the time. Capture crystal clear 4K footage straight out of camera — and share it instantly to your followers.

Place your pre-order to secure an early bird offer.

WATCH VIDEO
PRICING

the

experience of
a phone

  • Harness computational photography to capture the perfect shot straight out of camera.
  • Instantly live stream and post to Twitch, Youtube, TikTok, Instagram and Facebook.
  • Expand your creativity with AI autofocus, colour science, image enhancement and open source access.
  • Create faster with an intuitive experience designed by creators for creators.

the

quality of a
dslr

  • Wow your followers with high-quality video captured in full-width 4K.
  • Stand out from the crowd with a 4/3 sensor eight times bigger than your phone’s.
  • Make it work for you by attaching any Micro Four Thirds lens.
  • Excellent low-light performance, high dynamic range, exceptionally low noise.

the

camera of
the future

EXPLORE
PRICING

Pricing

£450
The ultra super early bird price offer for the first 100 customers is now SOLD OUT.

£550
The super early bird price on Indiegogo is now SOLD OUT.

£650
Lock-in the early bird price now!
Save £100 compared to the final price by securing your pre-order today.
(LIMITED AVAILABILITY)

PRE-ORDER

£750
The final RRP price of Alice will be £750.

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body
aluminium
video
4k@30fps & 1080p@60fps
mount
micro four thirds
sensor
4/3 quad bayer hdr
pixel size
4.63µm
colour
deep learning colour science
stabilisation
electronic image stabilisation
exposure
ai-driven auto exposure
focus
ai-driven auto focus
wifi
5ghz wifi
storage
micro sd card
charging
usb-c
audio
3.5mm microphone jack

alice

the camera
for creators

Content creators, we built this for you. Alice is an AI camera that works with your smartphone to shoot and share better content in a fraction of the time. Capture crystal clear 4K footage straight out of camera — and share it instantly to your followers.

Place your pre-order to secure an early bird offer.

WATCH VIDEO
PRICING

the
experience of
a phone

  • Harness computational photography to capture the perfect shot straight out of camera.
  • Instantly live stream and post to Twitch, Youtube, TikTok, Instagram and Facebook.
  • Expand your creativity with AI autofocus, colour science, image enhancement and open source access.
  • Create faster with an intuitive experience designed by creators for creators.

the
quality of a dslr

  • Wow your followers with high-quality video captured in full-width 4K..
  • Stand out from the crowd with a 4/3 sensor eight times bigger than your phone’s.
  • Make it work for you by attaching any Micro Four Thirds lens.
  • Excellent low-light performance, high dynamic range, exceptionally low noise.

the
camera of
the future

EXPLORE
PRICING

create awesome

shoot and share
in ai-powered 4k

Take your content to the next level with a shoot-and-share camera that performs trillions of calculations every single second. Alice maximises raw capture detail and automatically controls the optical system to give you the best photos and videos straight out of the camera. You set up the shot, leave the rest to Alice.

Slide as you like it Changed your smartphone? Alice still works. Want multiple angles for your shot? Even when your phone isn’t attached, Alice keeps shooting. Want a new lens? Alice has the most flexible mount around. Need to have full control over the AI? No problem, captain. switch up professional quality,
creative freedom The AI inside Alice is applied in real time, enhancing your creativity with techniques like deep learning colour science, autofocus, auto exposure, image enhancement and video stabilization. All in an intuitive user interface that gives you the freedom to focus on what you do best: awesome content. find focus straight to your audience Get the edge on other creators with a camera that lets you instantly stream and post in 4K, wherever you are. No need to stop to download, edit, export or render. From Youtube and Twitch to TikTok and Instagram, delighting your audience is as simple as: point, shoot, share. share anywhere

under the hood

artisan design,
meet ai power

Beautiful, light and ergonomic, Alice combines the power of a computer, the intelligence of AI and the craft of a camera — then delivers it through the experience of your phone. But what’s inside?

the AI

Alice’s secret is the Edge TPU chip. Google’s flagship neural network processor accelerates AI and uses deep learning to improve focusing, colour, night-time shots, everything.

the mount

Micro Four Thirds lens mount gives you access to the industry’s most flexible and compact interchangeable lens system.

the sensor

Sony 4/3 sensor optimised for high-quality and full-width 4K video. Excellent low-light performance, stunning dynamic range.

the FPGA

A reprogrammable chip optimised specifically for high-resolution video processing. It’s fast, and can always be updated — so it just keeps getting better.

VIEW SPEC
FAQs

infinite zest

open source
your camera

You want every video to be better than the last. So do we. Regular updates mean your camera will always stay up-to-date with the latest tech and features. Plus, Alice’s open-source software can be customised like no other camera — anyone will be free to build add-ons and features, and everyone will be able to benefit.

Slide create the
revolution We’re here to create a new generation of camera, and we need your help. Pre-order now for £650 and get £100 off your camera. PRE-ORDER

the story
so far

Local, sustainable and creator-first, Alice is being built from the ground up by photogram.ai, a team of engineers, data scientists and content creators in Britain.

July 2019

Founded on Entrepreneur First, a talent investor supporting deep technology startups.

August 2019

Started working from UCL BaseKX, UCL’s university incubator hub in London.

November 2019

Inducted into Nvidia’s Inception Program, a deep learning and AI start-up accelerator.

January 2020

Inducted into London & Partners, the Mayor of London’s PR Agency, Business Growth Programme.

February 2020

Inducted into the Digital Catapult Machine Intelligence Garage and 5G Testbed Accelerator.

April 2020

Partnered with Bournemouth-based Aetha Design, founded by ex-Dyson engineers.

September 2020

Won a £175,000 grant from Innovate UK, the government’s innovation agency.

December 2020

Joined the Micro Four Thirds System standard run by Olympus and Panasonic.

by creators,
for creators

Photogram CEO Vishal explores the main hardware features of the Alice Camera.

Photogram announced as one of Createch’s Ones to Watch at the CogX AI festival in May 2020.

Vishal talks about the intersection between AI and creativity at Beyond Conference in November 2019.