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July 18, 2023

Alice Camera joins Google for Startups Cloud Program for AI Startups

The company has won credits and mentoring to develop its novel AI-powered computational photography technology

July 18, 2023
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Vishal Kumar
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1 minute


LONDON, UNITED KINGDOM — 18TH JULY 2023 — Photogram, an innovative computational photography startup, is thrilled to announce its participation in the Google for Startups Cloud Program for AI startups. This strategic collaboration has been instrumental in accelerating the development and deployment of Photogram's groundbreaking technology.

Since joining the program in 2023, Photogram has leveraged the program's comprehensive benefits to build a robust foundation for its AI-powered photography platform.

Financial Fuel for Innovation:

The Google for Startups Cloud Program provided Photogram with substantial financial support in the form of Google Cloud credits. This funding has allowed our team to focus on innovation, iterating rapidly on our AI models and algorithms without the burden of hefty infrastructure costs. The program's generous cloud credits have effectively fueled our research and development efforts, enabling us to push the boundaries of computational photography.

Technical Expertise and Cutting-Edge Infrastructure for Edge AI:

Access to Google's world-class AI infrastructure has been a game-changer for Photogram, especially as our product incorporates the Google  Edge TPU for on-device AI processing. We have harnessed the power of Google's advanced machine learning tools, frameworks, and foundation models to refine our algorithms and enhance the performance of our platform. This access has empowered our engineers to experiment with state-of-the-art AI techniques, driving continuous improvement in image quality, processing speed, and overall user experience.

The seamless integration with the Coral Edge TPU has allowed us to optimize our AI models for real-time image processing at the edge, providing photographers with faster and more efficient results.

Mentorship and Collaborative Network:

Beyond financial and technical support, the Google for Startups Cloud Program has connected Photogram with a vibrant community of industry experts at Google. Through dedicated mentorship and networking opportunities, we have gained valuable insights and guidance from seasoned professionals, accelerating our learning curve and fostering collaboration. This collaborative environment has proven invaluable in navigating the complexities of the AI landscape and forging strategic partnerships.

Looking to the Future:

As we continue to evolve our computational photography platform, the Google for Startups Cloud Program remains a cornerstone of our growth strategy. The program's ongoing support will enable us to scale our infrastructure seamlessly, expand our product offerings, and reach a wider audience of photographers and enthusiasts. We are excited to continue collaborating with Google Cloud as we embark on the next phase of our journey, redefining the future of photography with AI.

About Alice Camera

Alice Camera is a novel AI mirrorless camera that attaches onto the back of a smartphone. By combining professional quality optics with AI-accelerated hardware and computational photography algorithms driven by deep learning the team is offering a device more suited to a fast-paced content lifestyle. Alice Camera’s USP is to leverage a proprietary AI pipeline on-device; instead of doing post-processing on a laptop, editing can all be done in real-time on the camera, drastically streamlining the content creation workflow. Read more about the company, its co-founders and their story. In 2021 the team raised a $235,000 grant from Innovate UK, the UK government’s innovation agency, and $200,000 from backers on Indiegogo to develop Alice Camera. The team was nominated by the Digital Catapult - the UK authority on advanced digital technologies - as one of the UK startups exhibiting the fastest growth in the past 12-18 months. Then, in 2022 the team secured $1,300,000 in venture capital funding from Ascension, Cur8 Capital and 7pc ventures.

Media Contact

Press Department

Alice Camera

E: team@alice.camera

Follow Alice Camera:

Learn more about Alice Camera on - https://alice.camera/

Twitter: @thealicecamera

Instagram: @thealicecamera

YouTube: The Alice Camera

Facebook: The Alice Camera

Thank you!

Vishal Kumar

London
Alice Camera
Our mission is to empower creators with a camera more suited for the next decade.
Photogram LTD
71-75 Shelton Street,
London,
United Kingdom,
WC2H 9JQ