After three years of dedicated development, Photogram is thrilled to announce that the Alice Camera, a novel AI-powered Micro Four Thirds camera that attaches to iOS and Android smartphones, will begin shipping to pre-order customers.
After three years of dedicated development, Photogram is thrilled to announce that the Alice Camera, a novel AI-powered Micro Four Thirds camera that attaches to iOS and Android smartphones, will begin shipping to pre-order customers. Designed to streamline high-quality social media content creation for creators, businesses and everyday users, Alice Camera aims to bridge the gap between mirrorless cameras and smartphones. Users will be able to capture content with interchangeable lenses, a smartphone-like user experience and on-camera AI-driven computational photography
As an official Micro Four Thirds system partner, Photogram has built the Alice Camera to meet the standard's specifications and requirements. Alice Camera utilises the Micro Four Thirds lens mount and a Sony 4/3" HDR, dual-native ISO CMOS sensor. However, what sets Alice Camera apart from other mirrorless cameras is its use of a Qualcomm Snapdragon and Google Edge TPU chips as its primary processing units. These processors accelerate the calculations necessary for running Photogram’s proprietary AI-driven computational photography algorithms and software-based image signal processing (ISP) pipeline directly on the camera. Unlike hardware-based ISPs in traditional mirrorless cameras, Photogram's AI-driven software-based ISP is an innovative approach as it enables additional AI features and improvements to be brought to their existing cameras over time. In 2023, Photogram joined Google Cloud’s program for AI startups in London, where they received credits and mentorship to further train and develop their pipeline, which automates essential functions like white balance, exposure and colour grading.
Alice Camera's smartphone app offers an intuitive design for camera control, file management, and content sharing. Alice Camera OS, a Linux-based camera-specific operating system, allows for over-the-air software updates and open-access development, opening up new creative possibilities. Developers and businesses interested in building their own AI algorithms and custom apps on the Alice Camera platform are encouraged to contact the team.
The anticipation has culminated, and the Alice Camera is now shipping, a milestone widely recognised by prominent tech and photography publications. The buzz surrounding this release has been significant, with in-depth coverage from leading sources. For a comprehensive look at the Alice Camera's journey and its innovative features, explore these articles: PetaPixel's detailed report on the shipping announcement, found here, Digital Photography Review's (DPReview) technical overview, CineD's examination of the camera's specifications and regional shipping details. These articles provide a comprehensive view of the Alice Camera's release and its impact on the photography world.
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