Is Computation the Future of Influencer Marketing?

With the rise of digital content production and more people starting businesses online, computation has inevitably transformed how content creators & influencers engage with their audiences. In fact, the new technology provides an opportunity for influencers to stand out from the crowd, but not everyone is aware of how much their social media business success relies on the camera they use. Well, continue reading to learn some of the game-changing benefits new technology can do to introduce you to the future of influencer marketing.

Why is Computation Photography relevant for Influencer Marketing?

As a society, we’ve become more hungry for content. We want it more and faster than ever before. This has led to a surge in both demand and supply of content on social media platforms like Facebook, Twitter, Instagram and YouTube.

To make great content is one thing, but to generate engagement, excitement and loyalty in an era of immense abundance is a matter of standing out in your niche, making outstanding content frequently and engaging in an authentic way. Neil Patel has pointed out brand authenticity and consistency to be some of the most influential factors that can make your brand flourish. “The more virtual our lives get, the more we hunger after something genuine. What people really want now is not just a product or a service, it’s an experience. An experience that is more honest and transparent ”- entrepreneur, analytics expert Neil Patel, explains why influencer marketing is the future.

But what does it take to achieve this? I personally believe this means sending out consistent photos or videos while being as close as possible to the real moment; perhaps that's why live-streaming has marked a drastic peak over the past years. Yet not all camera users are able to share content seamlessly because of the limitations of their cameras, as the CEO of Alice Camera Vishal Kumar has observed in the article "Why We Are Building The Alice Camera". Professional DSLR or mirrorless cameras can be too complicated to use for many creators or prove difficult to share content in real-time, unlike the fluidity of your  smartphone. The computational power inside of smartphones have enabled influencers to become more authentic and consistent with their content; a convenient device that’s easy to travel with and has user-friendly software features allowing you to make a post in seconds. And seems like this trend is only going to grow in popularity as time goes on.

It's time to dive into some details explaining how exactly social media business can be upscaled by computation.

A computational camera can increase the quality of your content

In the world of computational photography, a smartphone can now control its low-quality optical systems and process the raw output to produce photos with much better quality. It's all done in a matter of milliseconds. This is why we have seen so many new features being added to our smartphones in recent years, such as portrait mode and night mode or cinematic mode. This trend will likely continue for a while, with further features being added to our cameras.

We discussed some of these fascinating features brought by computation in the article How You Can Benefit from Computational Photography. Amongst the most exciting ones are image enhancement, noise reduction and colour correction, allowing you to snap ah-mazing pro quality pictures in the worst conditions that wouldn’t be able to do with a traditional mirrorless camera. That said, I would recommend you watching this conversation we had with stills photographer and documentary filmmaker Robert Ikenberry who explains how a computation photography camera can easen things if shooting in low light conditions.

How can an AI camera improve your video vlogging?

To draw attention to the rise of video-streaming popularity, this new technology is allowing for video making to be more adaptable and accessible, not just for professionals but also for influencers or even non-professionals.

Computational photography is already widely used by video creators to create more realistic looking videos that have high-quality resolution and less distortion. This is because this form of photography removes any unwanted distortions or artefacts from the video, making it more clear for viewers to see. 

We discussed how computation could be a game-changer for filmmakers trying to move ahead with their Instagram or Youtube careers with professional filmmaker Chris who's behind platform @indiefilmmakers. Chris describes the importance of shortened workflow and saving money on additional gear you would no longer need. Imagine a world where you don’t need an SD card to transfer your videos to your laptop but instead you could edit them and live-stream on the go. In addition, there would be no need to hire a film crew nor to buy additional camera props to get that perfect shot. A computational camera could promise run-and-gun shooters  a bright future.

Connectivity & Transparency are key for better engagement with your followers

The ability to capture more organic footage has been a goal of many video makers. One of the most exciting features of computational AI cameras would allow influencers to live stream their DSLR quality videos in real time, meaning that your target audience will be closer to the real moment, making content more transparent and authentic to its watchers.

Speaking of that, there’s another interesting conversation our team had with a travel vlogger Martin Sol Haugen who shared his opinion on live-streaming and real-time image processing. Editing videos on the spot could strengthen the authentic brand image and improve the quality of the engagement with your audience. 

Vishal Kumar and Liam Donavon, the CTO of the Alice Camera have been conversing with hundreds of well-versed content creators to justify the assertion that your digital camera is just not up for the task at hand and the answers they’ve got inspired them to work on the camera for influencers - Alice Camera, bridging the gap between modern smartphones and traditional mirrorless cameras. 

Conclusion

Computational photography has naturally been employed by influencers to help them a variety of ways for better influencer marketing. Due to the algorithms and machine learning AI cameras can bring the editing process on camera, increasing the quality footage, and streamlining software allows us to engage with our audience in a more authentic way. These are just a few things that can help you improve influencer marketing. To know more connect us on our social media pages Instagram and Facebook.

We are looking to make Alice Camera, the camera for influencers, a community-driven platform where people can share their work, get feedback from other members, and grow their skills together.